Bunnings came to us with a simple problem: they had a bunch of blank t-shirts and fishing shirts but nothing to put on them. As a fan of brand heritage, I had a few ideas.

To celebrate product design and Bunnings’ role in its distribution, I created a collection inspired by their old-school line drawings, along with a fishing shirt that nods to a cult moment when Bunnings moved and restored the world’s largest artificial prawn. Hideous, but aren’t all fishing shirts?

Below are a few mock-ups currently in production.

Creative: Jerome Wilson, Bert Seaton
Prawn Illustration: Robert Crescenzio