Having never before advertised, heavy duty power tool company Full Boar were in need of a creative platform to help grow awareness and credibility among an industry where they are often overlooked.

Our approach was to let tradies know that Full Boar are up to the challenge, no matter how big the task. ‘Made for the grunt work’ heroes the quiet achiever that’s in your corner, ready to put their head down and gets on with the job without so much as a complaint.

Creative: Jerome Wilson, Bert Seaton