Gut health simply doesn't get the attention it deserves, so we made it easier to digest and impossible to ignore.

With a bit of provocative humour, our aim was to get the conversation started and encourage more Aussies to keep their gut health in check with Gutcheck, a campaign aimed at providing helpful tips to help spell out gut health and encourage trips to the GP for a checkup.

We saw instant viral success sparking thousands of conversations across sites like Reddit, Facebook and Twitter as well as earned press from the likes of SBS News and ABC Radio to name just a few.

Creative: Jerome Wilson, Max McKay, Bert Seaton
CD: Tony Simmons, Simon Jaunay
GCD: Jess Harold ECD: Cam Mitchell
Strategy: David Burton