When Bunnings needed to drive sign-ups for their OnePass subscription service, we developed a fresh approach to better communicate its value to customers.

By simply introducing the line ‘Get more for $4’, we emphasised the affordability of the service which had been previously overlooked. The campaign resonated with Bunnings customers, driving a 6% uplift in Bunnings linked OnePass subscriptions and a 9% lift in revenue per user.

Creative: Jerome Wilson, Bert Seaton